Make-up and Hair Inspirations and Decisions

We decided we want pretty simple make-up, not to overt stated. We want our females to look elegant but not over done.

 

I wanted to research to try and get some inspiration, and I found different artists who had the look we are going for. For instance we looked at women such as Kylie Jenner, who have beauty make-up done very well. I also looked into hair and wanted to use slick backed for parts of our video and then a high statement ponytail as well as free flowing and natural for the last few bits. 

This is both sexy and oozes confidence and girl power, which is important as it links in with the genre conventions of R&B. Part of the reason we have gone for this look is due to our target audience being young females who all want to look pretty, and have make-up similar to these styles, we decided our female audience will look at the artist and therefore Dyer’s star image falls into place which sees the stars being simultaneously ordinary and extraordinary.

They will see how beautiful the girls look and therefore will look up to them aspiring to have the same look, and Dyer’s theory suggests they will feel they can relate to the artist and therefore also get to enjoy that style.