Target Audience

As a group we decided our target audience should be females between 18 and 21. We decided this based on our artist’s genre and ideologies. Having done some research it was clear that the most successful audience and artist pairings are those that feel they have a similarity or connection to each other. For instance if we take Richard Dyers Star theory that states we see stars as commodities produced and consumed on the strengths of their meanings. The star image is essentially made up of a range of meanings, attached to a target audience.

The star has to be a Construction, Commodity and ideology to be successful in the music industry. Dyer states it is based on two paradoxes, the star being simultaneously ordinary and extraordinary and present and absent for the consumer. This is why we believe girls should be the target audience for our artist, as she can act as a role model who they can look up to and aspire to be as well as a friend who they can look to for help and feel connected to.

Our song lyrics suggest a girl who is thinking about weather to be with this particular guy or not, this is relatable to females of our age bracket as almost all of them are experiencing what relationships can be like therefore they feel they can relate to the song this means it appeals to them and they are much more likely to listen to it then any other gender or age. Not only do the lyrics suit our target audience but we also believe our music video idea is new and different therefore will appeal to younger females as it involves lots of visually pleasing things like different light colours and interesting choreographed dance.