Smaller focus group

Below I have conducted a smaller research group, focusing on developing and changing some questions to make them fit and develop with the feedback we previously received from our larger focus group. 

Here are the developed questions -  

Digipack –

Closed questions:

1)    Do you think the poses we use represent female empowerment?

2)    Would you change the Digi-pack and have more than just her feature?

3)    Would you say our Digi-pack gives out the R&B feel?

4)    Do you believe hard-copied digi-packs are still regularly used and brought?

Open questions:

1)    What represents the genre of R&B for you?

2)    What would you change on our digipack?

Music Video –

Closed questions:

1)    Was the genre clear throughout?

2)    Did we use the female and the rapper in a good way, or did we overuse one whilst underusing the other?

3)    Did the video hold your attention from start to finish?

Open questions:

1)    Which element do you think should star the most?

2)    Why would you have the dancers star more?

3)    If you could would you change the rappers position in the video more (i.e incorporate him more)

Overall Campaign:

1)    Does the colour scheme match the R&B genre?

2)    Is the campaign a useful insight into this artists brand/overall image?

Digi Pack: 

Music Video: 

Overall Campaign questions: