Large focus group

From the overall feedback we realise we need to make a few changes to our work. These include a few of the below:

-       We need to change our Digi-pack to give it more variety, maybe including more elements instead of just the main artist.

-       Make sure the genre of R&B is clear throughout

-       Keeping the shots in our music video short and sharp to keep attention and prevent too much repetition.

-       Include the dancers more

-       Matching the campaign with the artist’s R&B feel.