Websites are used as a platform to advertise their overall image; the
idea is this links with Dyer’s star theory that a particular artist is there to
project a certain ‘ideal’ or ‘image’.
Websites are important in terms of gaining a wider audience, as it
encourages a large fan base through the use of selling things such as their
latest album or concert tickets. It is important to hold on to the audience you
have through updating key information regularly, for example the latest album
and tour dates. This is crucial for the success of the website and the artist,
as it means you have old and new fans that continue to come back.
A website also shows that this artist is ‘official’ it is a good way of
presenting their image in a way that they are taken seriously and respected.
The website can act as a channel for artists and fans to communicate,
for instance by placing social media links on their website it enables fan to
explore their image and latest information.
Artists can sell and construct their image on the website, which generally
attracts companies to look at their image and helps in terms of branching out
and making/receiving new important contacts to help boost their career.
Once again if we focus on Richard Dyer’s star theory the website helps
to construct an image of that artist, whilst providing more information and
news on what they are currently working on, or where they are touring. The use
of live updates can help keep fans and businesses engaged into their up to date
stuff, acting as an advertising platform.
The website acts as an ever-changing piece of marketing and advertising
that as long as its kept updated, will secure an artist a certain following
helping keep them relevant.
Overall the internet itself has been huge in securing artists a fan base
and following. It is key in keeping a global following behind them, as their
website can be accessible almost anywhere, at any time. Meaning websites are crucial
to the success or development of an artist.
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