Instantly you are drawn to the poster
simply because of the two huge names that are revealed, Tom Cruise and Morgan
Freeman this is such a great selling point due to the fact you have already
managed to capture the fans of these two great actors and people will want to
look into this film more as we associate the great actors with producing the great
films. From the costumes, props and setting as well as the subtle helpful quote
at the top “Earth is a memory worth fighting for” we assume it is going to be
an action film as well as science fiction as this quote suggest earth no longer
exists or has changed and is know just a memory. This also helps us come to the
conclusion that these two men are good as they are fighting for a good cause
giving us a rough idea of the plot. This films target audience would be fans of the two actors as
well as people into adventure and action I would say its not just enticing for those
action lovers but also those who just want to see these phenomenal actors.
This poster is simply Black and White. The
two actors are in full black, which often connotes negative imagery it is
linked to death and darkness but can also be seen as more powerful and is often
a sign of wealth. In this poster Tom cruise is wearing a lighter shade of black to
Morgan Freeman I believe this has been done on purpose to show that they are
clearly on each others side however both play different roles in the film. They
clearly support each other as the characters are stood in a way that “they have
each others backs”
Both the characters costumes suggest they
are experienced. Tom Cruise is holding a gun as a prop which on most
inexperienced people would look big and dangerous but his positioning and
stance suggests it’s not the first time he has used one. He has leather straps
all over as well as zips and pockets showing he is well equipped for what ever
he about to take on. His facial expressions also show he has a very harsh
lighting on his face which emphasizes his wrinkles which often connotes wisdom
or the fact that he is tired this helps reveal to us the intensity of this
characters combat lifestyle. However Morgan Freeman has been dressed in a much
more formal attire which shows he might be in a higher position however not
necessarily featured as much as we only see his face from the side and his name
in printed below Tom Cruise’s on the bottom of the poster which could be
another hint that he is not playing the main role however he must be very
important as he is included within the poster. Morgan Freeman's face is also very secretive and he has dark
glasses on which prevents the audience from seeing his eyes which means he
remains more impersonal and more mysterious, this may be foreshadowing the type
of role he will be playing in the film. Compared to Tom Cruise where we can see
all his facial expressions clearly we feel like we know him more just from
looking into his eyes.
The White in the background is very plane
and blank which has a reference to the title “oblivion” which means you do not
know anything and are unaware of your surroundings this shows a context of
blankness in the background and the white connotes emptiness as well as heaven which
also links to the title. Heaven is seen as a place you go after you die if you
have been pure and good. It is often considered as being above us this
contrasts hugely with hell which is thought of as dark and black and beneath us
therefore the poster could be representing the men who appear to be on a barren
black land with nothing but danger and are slowly “rising above it all” to get
to heaven weather that means winning the fight they appear to be undertaking or
simply being the “good guys”. This
poster has achieved its job and captivated me so much I would go and watch it
as soon as I could.
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