Evaluation task 4 - How did you use media technologies in the construction and research, planning and evaluation stages?

I have made three prezzi's each going into detail about an elements of my music campaign.
1. Music Video
2. Digi pack
3. Website
The Prezi's contain information about my research and planning, production and post-production stages. 

The prezi below focuses on my music video and how I used different media technologies to construct, research, plan and in the evaluation stages.  


The prezi below focuses on my Digipak and how I used different media technologies to construct, research, plan and in the evaluation stages.  


The prezi below focuses on my Website and how I used different media technologies to construct, research, plan and in the evaluation stages.  

Final Website design

This is our final website design, the link goes to the website showing more detail and enabling people to use the website interactively learning about our artists latest tour dates, album, merchandise and an about page giving the consumer more detail and therefore building up her star image.


http://lewisella.wixsite.com/nandc

Editing our website after receiving feedback

Having conducted a focus group, we edited our website to fix and alter any potential problems or flaws in our website. First of all, we had to move the social media links as in the feedback we realised the format of Wix changes when on a Windows as we created the website on a Mac and therefore the spacing worked out different. Lastly we added in a light box as you enter the website this immediately tells the consumer that she has a new album available and they should check it out, in order to help generate sales and create awareness and demand. It matches the look of our website its synthetic to mirror the rest of her star image. 

Having got feedback for our website we managed to change and edit bits of our website, however unlike the digipak and music video where we felt we had a lot to change, the website was the least complicated to edit and alter to fit with our artist’s image. The reason for this was because it was the last thing we created in our campaign I felt we had a firmer understanding of the artist image and what we were selling therefore we used the website as a good base to keep a link between our campaign and all three products.

Website focus group and results

We conducted a group to simply ask about website within our campaign. We felt this was important as we had collected a lot of feedback for our music video and digipak but were lacking in terms of website. Having created open and closed questions we then recorded ourselves asking these to individuals after that we put our results into a bar graph using Microsoft Excel 

Website questions:

 Closed questions - 

1.    What age are you?

2.    Do you think the colour scheme works?

3.    Is the website easy to navigate?

4.    What genre would you say our artist is from the website?

5.    Is it too repetitive?

6.    Do you like the font we have used?

7.    Was it clear hot to access the social media links

Open Questions - 

1.    Would you change any elements?

2.    If so which elements would you change?

3.    Do you find the text easy to read?

Age	17	18
	2	2

Website Closed questions	Yes	No
Do you think the colour scheme works?	3	1
Is the website easy to navigate?	4	0
What genre would you say our artist is having looked at the website?	All said R&B / Pop
Is it too repetitive?	0	4
Do you like the font we have used?	4	0
Was it clear to access the social media links?	3	1