Having conducted a focus group,
we edited our website to fix and alter any potential problems or flaws in our website.
First of all, we had to move the social media links as in the feedback we realised
the format of Wix changes when on a Windows as we created the website on a Mac and
therefore the spacing worked out different. Lastly we added in a light box as
you enter the website this immediately tells the consumer that she has a new
album available and they should check it out, in order to help generate sales
and create awareness and demand. It matches the look of our website its
synthetic to mirror the rest of her star image.
Having got feedback for our website we managed to change and edit bits of our website, however unlike the digipak and music video where we felt we had a lot to change, the website was the least complicated to edit and alter to fit with our artist’s image. The reason for this was because it was the last thing we created in our campaign I felt we had a firmer understanding of the artist image and what we were selling therefore we used the website as a good base to keep a link between our campaign and all three products.
Having got feedback for our website we managed to change and edit bits of our website, however unlike the digipak and music video where we felt we had a lot to change, the website was the least complicated to edit and alter to fit with our artist’s image. The reason for this was because it was the last thing we created in our campaign I felt we had a firmer understanding of the artist image and what we were selling therefore we used the website as a good base to keep a link between our campaign and all three products.
